Privacy PolicyUpdated 11 days ago

PRIVACY AND COOKIE POLICY (FOR US CUSTOMERS)

Version number: 1.1

Effective date: February 5, 2026

INTRODUCTION
This Privacy Policy explains how Gutology Limited collects, uses, and shares personal information of users visiting or purchasing from our US website. We are a UK-based company operating from our head office in England. We do not have offices or employees in the United States.

We are committed to protecting your privacy and handling your information in a secure and transparent way.

This Privacy Policy is intended to comply with applicable United States privacy laws, including state-level privacy legislation such as the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA), and similar laws in the US states where applicable.

WHAT INFORMATION WE COLLECT
We collect information that you upload to our service, or otherwise give us, such as:

your name and contact details;
other information you provide on registration or otherwise, such as health information, your birthday or bank details;
account information such as your username and password and your contact or other account preferences;
details about your transactions on our service;
your friend’s information if you use our “refer a friend” or similar service;
information that you include in communications with us including surveys and feedback; and
contact or other information which you give or allow us to use for newsletters or other marketing.

Some of this information may be considered "Sensitive Personal Information” or "Sensitive Data" under applicable US privacy laws, such as health-related details.

We may collect this information when you voluntarily provide it through specific forms on our website (e.g., wellness or product recommendation questionnaires). We handle this information with additional safeguards and only use it for the purpose you submitted it.

We also collect automated browsing information about your use of our website, such as:

the internet protocol (IP) address used to connect your device to the internet;
browser type and version, device type, operating system and platform, and device identifiers;
information about how you arrived at our site (referral URL), search queries, pages visited, and timestamps;
unique session or customer identifiers linked to your usage data.

We may also receive limited information from payment or authentication providers (e.g., for identity verification) or from third-party login services such as social media platforms. This may include your name, email address, date of birth or profile photo.

HOW WE USE YOUR INFORMATION
We use your information to:

process orders and manage subscriptions;
provide customer support;
personalise your experience on our website;
send marketing communications (where permitted by law or where you’ve opted in);
improve our website and services;
detect and prevent fraud or misuse;
comply with legal obligations.

LEGAL BASES FOR PROCESSING
While US privacy laws do not require specific legal bases for processing, as a UK company we explain below the general grounds on which we process personal information:

contractual necessity (e.g., fulfilling your order);
legitimate interests (e.g., customer support or analytics);
consent (e.g., for optional email marketing);
legal obligations (e.g., bookkeeping and fraud prevention).

INTERNATIONAL DATA TRANSFERS
Your information will be stored and processed in the United Kingdom. Where your information is transferred to us from the United States, we use appropriate legal safeguards to protect it.

We implement appropriate administrative, technical and contractual safeguards to protect your personal information when it is transferred internationally.

HOW LONG WE KEEP YOUR INFORMATION
We retain your personal information as follows:

Order and transactional records: typically 6 years
Email marketing: until you unsubscribe
Website analytics and cookie data: up to 14 months

We may retain information longer if required for legal, tax or compliance reasons.

SHARING YOUR INFORMATION
We may share your information with trusted partners that help us operate our business, such as:

fulfilment and logistics providers;
payment processors;
email and marketing platforms;
hosting and analytics companies;
regulators, law enforcement, or legal counsel (where required).

We do not sell or rent your personal data.

YOUR RIGHTS
Depending on where you live, you may have certain rights under applicable privacy laws. These may include the right to:

Know what personal information we collect and use;
Access the personal information we hold about you;
Request correction or deletion of your information;
Opt out of marketing communications;
Request information about our data practices;
Opt out of certain types of data sharing or sales (if you are a resident of California or certain other states);
Correct inaccuracies in your information.

If you are a California resident, you also have the right to:

Opt out of the sale of sharing of personal information (even though we do not sell personal data);
Limit the use or disclosure of sensitive personal information;
Request information about personal information collected in the past 12 months.

You may exercise these rights (or ask questions) by contacting: [email protected]
We will not discriminate against you for exercising your privacy rights.
We do not sell or share personal information for cross-context behavioural advertising.

COOKIES AND TRACKING TECHNOLOGIES
We and our service providers use cookies to personalise your experience, analyse traffic, and improve our services.

These may include:

Essential cookies (e.g., to keep you logged in);
Analytics cookies (e.g., Google Analytics);
Advertising cookies (e.g., Meta Pixel, Google Ads);
Affiliate or tracking cookies.

You can manage cookies through your browser settings. Our site may not function properly if you block all cookies.

Resources for cookie control:

- Shopify cookies: https://www.shopify.com/legal/cookies
- Google Analytics: https://tools.google.comdlpage/g/aoptout
- Facebook/Meta: https://www.facebook.com/policies/cookies

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioural metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Broad opt-outs:
https://thenai.org/opt-out/
http://www.youronlinechoices.com/
http://optout.aboutads.info

Some advertising and analytics cookies may be considered "sharing" of personal information under California law. You may opt out of such sharing by adjusting your cookie preferences or contacting us directly.

CHILDREN
Our website is not directed to children and is intended to use by adults. We do not knowingly collect personal information from children under the age of 13.

We do not have actual knowledge that we collect personal information from individuals under the age of 16. If you believe that a child has provided us with personal information without appropriate consent, please contact us and we will take steps to delete such information where required by law.

CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. The latest version will always be published on our website with the effective date. We encourage you to review this policy periodically.

CONTACT US
Gutology Limited
Minerva Mill Innovation Centre
Alcester, B49 5ET
United Kingdom
Email: [email protected]

This email address may be used to submit privacy rights requests under applicable US privacy laws.

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